Fixed monthly. No mystery scope.

Three recurring tiers built around what breaks at $2M, $5M, $10M, and $20M ARR, plus projects when you need one thing done. No hourly meter, no surprise invoices.

— Recurring partnership

A CFO function, monthly.

Start where you are, move up as you grow. Whether you're scaling, selling, or owning it, the destination shapes the work and your stage sets the depth.

01 — Advisory

Advisory CFO

◷ Monthly cadence

For founders still running finance day-to-day who want a senior CFO on the calls too big to get wrong.

$6,500/ month
What's included
  • One CFO session a month, and you leave knowing what to do
  • A live cash model, so runway is a number, not an argument
  • Fundraise guidance before you're in the room
  • Diligence-ready before anyone asks
Start with Advisory →
Most chosen
02 — Partner

CFO + Strategic FP&A

◷ Bi-weekly cadence

For founders ready to hand over financial leadership: the model, the reporting, and the calls above your books.

$12,500/ month
Everything in Advisory, plus
  • Your operating model, built and maintained by us
  • The call on where every dollar goes: what to fund, what to cut, where margin is leaking
  • Monthly reporting and KPIs your team actually uses
  • Bi-weekly CFO cadence, with investor support
Work with us →
03 — Lead

CFO + FP&A + Board

◷ Weekly cadence

For companies with multiple P&Ls, a board to answer to, and a raise or sale ahead.

$20,000/ month
Everything in Partner, plus
  • Board materials and management, owned
  • Multi-product P&Ls and scenario modeling
  • Structure fixed before diligence finds it
  • Kept raise- and exit-ready every week: model, data room, and clean numbers a buyer or investor will demand
  • A live raise or sale is run as a separate, time-boxed engagement, not a monthly feature
Talk to us →
Setup and the initial build are included in every tier.
No separate implementation fee, unlike most firms. 3-month initial commitment, then month-to-month.

A full-time CFO at this level runs $300K to $400K a year fully loaded, plus equity. A fractional commitment, with full ownership of the seat.

— Compare tiers

Exactly what's in each tier.

Each tier includes everything before it. What changes is depth.

What's included
Advisory
Partner
Lead
Strategy & direction
Senior CFO in the seat
Strategic finance direction
Fundraise & diligence readiness
Model & reporting
Cash model & runway management
Operating model built & maintained
Monthly reporting & KPI dashboards
Capital allocation & pricing strategy
Financial planning & analysis
Annual budgets & rolling forecasts
Budget-vs-actuals & variance analysis
Scenario planning
Benchmark analysis
Board & investor
Board deck prep (financial performance)
Quarterly strategy session
Investor relations management
Multi-product / multi-segment P&Ls
Raise & exit readiness (prep)
Cadence & fit
CFO cadence
Monthly
Bi-weekly
Weekly
Async access between calls
Setup & first 90 days
Included
Included
Included
Initial commitment
3 months
3 months
3 months
Best for (ARR)
$2–5M
$5–15M
$15–20M+

Most founders start with a tier. Anything outside one is a project.

— Projects

One thing, done right.

Fixed scope, fixed price, and a senior CFO on it from day one.

Operating Model Build

from $12,500
4 weeks

An operating model built from your actuals and set to where you're going: revenue, costs, hiring, cash, and the scenarios that decide your next raise or cut. Board-ready, and yours to run from day one.

Financial Diligence

from $15,000
4 weeks

We audit your model, books, systems, unit economics, and margins the way a buyer or investor will, before they ever open a data room. Two working sessions, then a written diligence memo: where you actually stand, what's broken, what to fix first, and the moves that protect your valuation.

Not sure which you need? Start with a call and we'll point you to the right one, even if it's none of them.

— Testimonials

What founders say.

"

After 7 years running a B2B SaaS business, we turned to Mariya for a financial review and couldn't have been more impressed. The report didn't just highlight where we were going wrong, it gave us a clear roadmap to fix it, the steps to take and the support we'd need along the way. I'd highly recommend this to any founder.

Jim Jensen
Jim JensenCo-founder, CoverageBook
"

Mariya played a pivotal role in helping IVY navigate our toughest growth challenges. I recommend her and her team to any founder determined to scale fast while shattering operational and financial bottlenecks.

Beri Meric
Beri MericCEO & Founder, IVY
"

The FounderFirst team showed us where money was leaking and where the real margin was. One pricing call reset how we ran the whole pipeline, and it paid off inside the quarter.

Stacy Tay
Stacy TayHead of Strategy, Aspire
"

With the FounderFirst team owning our numbers, we finally make pricing, operating, and strategy calls on a clear read of the business. It's a level of financial leadership we could never have built internally.

Reggie Sorrell
Reggie SorrellFounder & CEO, OpenStreet
"

I've been working with Mariya for only a short period of time and yet the impact she's made will be felt for years. It's bigger than spreadsheets and dollar signs. You won't regret it.

Jeremy Steinbring
Jeremy SteinbringFounder, RevOnyx
"

The FounderFirst team rebuilt our model from the ground up and had us ready for diligence. But what I actually lean on is having them in the room when the big calls come up. I catch problems early now, and I know what to do about them, instead of finding out a month too late.

Jake Anderson
Jake AndersonCEO, Connectd portfolio company
— FAQs

Questions, answered.

Why not just hire a full-time CFO?
At $2M to $20M ARR, a full-time CFO runs $300K to $400K a year fully loaded, plus equity, and the truth is the seat sits idle between the handful of calls that actually need that seniority. You're paying for a full-time hire and using them part-time. With us you get the same senior judgment exactly when the stakes are high, for a fraction of the cost. And the day you genuinely need someone full-time, we'll tell you, and help you hire them.
How are you different from other fractional CFOs?
Most fractional CFOs sell you controller work dressed up as a CFO: monthly reporting on what already happened. We start with where you're going, scale, sell, or own, and build backward from it. Every engagement runs on the playbook of an operator who actually took companies from $0 to $20M+ ARR, not a career consultant or a junior on a platform. And you walk away owning a live model and dashboard you run yourself, not a static deck that's stale the day after the call.
Am I locked in? What's the commitment?
No long lock-in. There's a 3-month initial term while we audit where you stand and build your foundation. That setup is included, no separate implementation fee. After that, month-to-month. You stay because it's worth it, not because you're stuck. And whenever you leave, everything we built is yours to keep: the model, the dashboards, the work.
Can I add a project without changing tiers?
Yes. If you need something outside your tier, a model rebuild, a diagnostic, a live raise, we scope it separately and run it alongside your retainer. Your monthly doesn't change.
Who actually does the work?
Every engagement runs on Mariya's playbook and under her direct oversight, led by a senior CFO trained to her standard. Behind them is an FP&A team drawn from PE, VC, and Big 4, with well over a thousand models built between them. Mariya reviews the numbers on every engagement, so nothing reaches you that hasn't passed her bar. No marketplace match, no junior handoff.
How do we know it's working?
In three stages. First your numbers make sense, one clean model, no more guessing which figure is right. Then you can see where the business is headed and what each move does before you make it. And then it compounds: you walk into every big call already knowing the answer, and nothing catches you a quarter too late again. After the initial term you're month-to-month, so if you ever stop feeling that, you don't stay.
Is there a setup or onboarding fee?
No. The audit and build are included in your monthly. Most firms bill implementation as a separate five-figure line. We fold it in, so the number you see is the number you pay.
Why don't you do bookkeeping, AP/AR, or cleanup?
Because that's not the seat you're paying for, and mixing it in would make us worse at the one you are. Bookkeeping, payroll, AP/AR, and cleanup are controller work, done well and affordably by people who specialize in it. Put a CFO on it and you're paying CFO rates for the wrong job, and getting less of the judgment you hired us for. We own the strategy, the model, and the calls above your books, and we'll help you place a great bookkeeper for the rest.
Does Lead include fundraising or M&A?
Lead keeps you ready for both, every week: a current model, a maintained data room, and numbers that hold up the moment someone runs diligence. Actually running a live raise or sale, the daily execution once there's a term sheet or a process in motion, is a separate, time-boxed engagement we quote when the window opens. Readiness lives in the retainer. Running the deal is the event, priced as its own sprint, so it never starves the rest of your finance function.
Can we switch tiers later?
Yes, and most founders do. You start where you are and move up as the company grows, deeper cadence, more ownership, board and investor work as it arrives. We'll tell you when it's time to move, and just as honestly when it isn't.
How fast can you start?
Fast. A discovery call within days, scope and proposal within a week, and we're in the seat right after. Most founders have working numbers within 30 days of the first call.
We already have a bookkeeper and an accountant. Why do we need you?
They keep the books accurate and the filings on time, and that matters. But none of them tell you whether to raise, where to cut, how to price, or what a buyer would pay. Your accountant tells you what happened. We tell you what to do about it. That's the seat we fill.
We're under $2M ARR. Is this for us?
Maybe, and we'll be straight with you on the call. If you're profitable or backed by real funding, the seat usually pays for itself. If you're pre-revenue or still hunting for product-market fit, a project is often the smarter spend than a monthly retainer. We'd rather point you to the right call than sell you the wrong one.
— Start here

One call tells you where you stand.

Most founders leave the first conversation knowing exactly what's working and what to fix, whether or not they work with us. Tell us where you're headed, and we'll be straight about whether we're the firm to get you there.

Work with us →